Our Story

Founded by Caroline and Anita

Our Story

Founded by Caroline and Anita, MadeKind began as a conversation between two friends - about family, health, and the way everyday choices shape the world we live in.

We’d both spent over a decade working as buyers and merchandisers in the fashion industry. It opened our eyes to the environmental cost of fast fashion and changed how we saw the things we bought - especially after having children.

At home, we began to notice how the harsh chemicals in conventional cleaning products

affected our families - headaches, eczema, and that sharp smell that never quite felt right. Add to that the constant stream of plastic bottles that “might” be recycled but often aren’t... and we knew there had to be a better way to care for our homes. 

So, we decided to make one.

We connected with a UK-based laboratory specialising in eco formulations and began developing a range of safe, effective natural cleaners packaged in reusable glass bottles. Products that not only work beautifully but look beautiful on your kitchen counter too.

The first time we used them in our own homes - the scent of lavender, rosemary, and

peppermint filling the air - we knew we’d created something special. MadeKind was

born: a cleaner that’s kind to people, pets, and the planet.

Our Belief

We believe that small choices create big change. Home is where that change can begin.

Every bottle we design and every formula we create is made with care - to help you live a little lighter, breathe a little easier, and feel a little better about the world around you.

You don’t need toxic chemicals to clean effectively. Nature already gives us everything

we need - plant-derived ingredients with antibacterial and antiseptic properties that are

powerful, biodegradable, and safe around children and pets.

So we make products that do the job - without harming the air you breathe, the water you use,

or the wildlife that depends on it.

Our Promise

• All-natural ingredients: No toxins, no harsh synthetics - just nature’s own cleaning power.

• Refill, reuse, recycle: Our amber glass and aluminium bottles are designed to last, with

refill pouches and boxes that reduce waste.

• Ethical by design: From wooden brushes to washable kitchen textiles, everything we

make is responsibly sourced.

• Always improving: We’re constantly working with our partners to refine our packaging and processes - because sustainability is a journey, not a finish line.

Manifesto

We believe a clean home shouldn’t come at the cost of your health or the planet’s. That what touches your skin, fills your air, and runs down your drains should be as kind as it is effective.

We believe nature knows best - so we use plant-based ingredients and pure essential oils to care for your home the gentle way.

We believe beauty and responsibility can coexist. That every amber bottle can be refilled, reused, and reimagined - again and again.

We believe in starting small: one refill, one choice, one home at a time.

Because when you clean with kindness, it ripples outward - to your family, your community, your world.

MadeKind. Clean that cares.